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Chapter Eight: Social Networks and Industry Disruptors in the Web 2.0 Environment

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REFERENCES FOR ONLINE FILE W8.5

Ere.net. “Trovix Makes Good at Stanford University: Premier Educational Institution Turns to Intelligent Search Provider for Recruiting Top Talent.” March 8, 2006. ere.net/newswire/announcement. asp? LISTINGID=%7 B66B8732B-C61D-4906-35F- 490AD939DE23%7D (accessed January 2008). jobster.com (accessed January 2008). McKay, J. “Where Did Jobs Go? Look in Bangalore.” Gazette.com, March 21, 2004. post-gazette.com/pg/ 04081/288539.stm (accessed January 2008).

Totty, M. “Career Journal: Recruiters Try New Tools to Find the Best Candidates—Services Analyze, Rank Online Résumés, Saving Valuable Time.” Wall Street Journal Asia, October 24, 2006. awsj.com.hk/ factiva-ns (accessed January 2008). trovix.com (accessed January 2008).

ONLINE FILE W8.6 EC Application

HOW WIKIS ARE USED

Startups such as JotSpot (jot.com) are out to harness the power of wikis for businesses. JotSpot’s wiki-based software lets companies create wikis for business processes. Here are some end-user developments utilized by JotSpot’s customers:

  • Create an intranet. Publish company information, such as news or employee guidelines. See Sundai at watermelonworks.com.

  • Project management. Schedule project deadlines, assign tasks, and define product specifications. See Roxor Games at roxorgames.com.

  • Document collaboration. Multiple users author documents with the aid of version history and Microsoft Word integration. See Symantec (symantec.com) and Insider Pages (insiderpages.com).

  • Collaborate with virtual teams. Communicate with remote contractors or clients. See Wingate Studios (wingatestudios.com) and Unimedia (unimedia.org).

  • Track software bugs. Log defects and build custom queries. See Al Technology at altechnology.com.

  • Call center support. Access case histories and increase customer support. See Your Privacy Info at yourprivacy.info.

Opsware (opsware.com), a data center automation software vendor, has used JotSpot to create in just a

few hours applications that might have cost $50,000 to $100,000 to develop in Java. Opsware’s technical sales team uses one JotSpot wiki to manage information such as proposals and status reports associated with pilot projects for prospective customers. “It’s a very rich document management system,” says Jason Rosenthal, vice president of client services at Opsware. “It’s so quick and easy that a new user can learn to use it in 10 to 15 minutes.” The software also reduced the time it took the company to prepare for a proof of concept from 5 days to 3, Rosenthal claims, adding that wikis will revolu- tionize how companies share information internally. Says Rosenthal, “It’s easier for new users to do what it used to take a webmaster to do.”

Questions

  • 1.

    What is the difference between a traditional Web site and a wiki?

  • 2.

    How do wiki tools make end-user development more efficient and effective?

  • 3.

    Should end users be encouraged to develop their own applications? What are the advantages and dis- advantages of end-user development?

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