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Online File W8.1 Google and Company: Advertisement and Search Engine Wars - page 6 / 20

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Part 4: Other EC Models and Applications

KEY TERM

Search engine

1

REFERENCES FOR ONLINE FILE W8.1

Carr, D. F. “How Google Works.” Baseline, June 6, 2006. Chmielewski, D. C. “Yahoo!’s Ad System Is Almost Ready.” LA Times, January 24, 2007. The Economist. “How Google Works.” September 16, 2004. Garrett, D. “Who Needs Google? We’ve Got Amazon.” NewsFactor Network, January 4, 2007. newsfactor. com/stor y.xhtml?stor y_id=0110010E57Q6 (accessed January 2008). Goldberg, M. “Market Wrap Up.” Financial Sense Online, December 13, 2006. financialsense.com/ Market/goldberg/2006/1214.html (accessed January 2008). Hefflinger, M. “Google, Echostar Partner on Satellite TV Ad Sales System.” DigitalMediaWire, April 3, 2007. dmwmedia.com/news/2007/04/03/google- echostar-partner-on-satellite-tv-ad-sales-system (accessed January 2008). Lashinsky, A. “Google Is Number 1: Search and Enjoy.” CNNMoney.com, January 10, 2007. money.cnn. com/2007/01/05/magazines/fortune/Search_and_ enjoy.fortune/index.htm (accessed January 2008). Markoff, J. “Amazon to Take Searches on Web to a New Depth.” New York Times, September 15, 2004a. nytimes.com/2004/09/15/technology/15search.ht ml?ex=1252900800&en=63edc8f5d6ce2fc6& ei=5090&partner=rssuserland (accessed January 2008). Markoff, J. “Microsoft Unveils Its Internet Search Engine, Quietly.” New York Times, November 11, 2004b. nytimes.com/2004/11/11/technology/ 11search.html?ex=1257915600&en=bd174957c62 c5cfd&ei=5090&partner=rssuserland (accessed January 2008). Markoff, J. “The Coming Search Wars.” New York Times, February 2, 2004c. nytimes.com/2004/02/ 01/business/yourmoney/01goog.html?ex=1390971

600&en=4290df4187bde817&ei=5007&part- ner=USERLAND (accessed January 2008). McNichol, T. “Building a Wiki World.” (Wikia vs. Wikipedia), Business 2.0, March 2007. money.cnn. com (accessed January 2008). Munarriz, R. A. “What’s Google’s Growth Strategy?” The Motley Fool Take, August 31, 2004. fool.com/ news/take/2004/take040831.htm (accessed January 2008). Nielsen NetRatings. “Nielsen Netratings August 2007 Search Share Puts Google on Top, Microsoft Holding Gains.” September 21, 2007. nielsen-netratings. com/pr/pr_070919.pdf (accessed January 2008). O’Reilly, T. “What Is Web 2.0?” OReillynet.com, September 30, 2005. oreillynet.com/pub/a/oreilly/ tim/news/2005/09/30/what-is-web-20.html (accessed January 2008). Roush, W. “Search beyond Google.” Technology Review, March 1, 2004. technologyreview.com/articles/ roush0304.asp (accessed January 2008). Schonfeld, E. “The Flickrization of Yahoo!” Business 2.0, December 2005. Sloan, P. “The Quest for the Perfect Online Ad.” Business 2.0, March 2007. Story, L. “Google Navigates an Offline Course.” Taipei Times, November 23, 2006. Story, L., and M. Helft. “Google Buys an Online Ad Firm for $3.1 Billion.” New York Times, April 14, 2007. Sullivan, D. “Search Wars: Battle of the Superpowers.” SearchEngineWatch.com, April 29, 2004. search- enginewatch.com/showPage.html?page=3347181 (accessed January 2008). Walsh, M. “Yahoo!, Newspapers Form Major Alliance.” MediaPost Publications, November 21, 2006. publications.mediapost.com/index.cfm?fuseaction= articles.showarticle&art_aid=51432 (accessed January 2008).

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