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chicagotribune.com/homes: chicagoland’s online real estate marketplace

Improved User Experience and Functionality.

the onLine soLution For your Listings

chicagotribune.com/homes provides advertisers and consum- ers with an updated real estate site, showcasing new ways to view Search Results, larger photos and more information on the Details Page! The user experience delivers the features and functionality that home buyers and sellers are looking for!

BeneFits to you

The average Internet buyer spends 2.2 weeks with their Agent before purchasing their new home, while a non-Internet buyer spends 7.1 weeks. A better user experience online means you’ll spend less* time per buyer, and more time closing deals!

*CAR Internet and Real Estate Survey, 2006

80% of home buyers search online - means you need to have your properties and contact information front* and center in front of thousands of qualified home buyers.

*NAR 2006 Profile of Home Buyers & Sellers

Prime brand placement and contact information directly on the Search Results page is now available in three options: List View, Map View and List+Map View

Lead form placement on the Details Page means more quali- fied buyers and sellers will be sent directly to you via phone or e-mail.

My Saved Properties module allows consumers to save properties and contact the advertiser at their convenience!

Detailed reports offer an easy way to track your investment and provide feedback to sellers!

imProveD site Features

  • More prominent advertiser branding & contact information on Search Results

  • Three ways to view Search Results: List View, Map View and List+Map View

  • Larger property photos on the Details Page

  • Prominent display of additional photos, floor plans and virtual tours

  • Mapped location of the property on the Details Page

  • Lead form integrated into Details Page

  • Lots of additional property features listed

  • Higher visibility Open House and New Construction icons

  • Improved ‘Save This Property’ module with ability to save favorite listings, and compare properties and share details via e-mail

  • Map homes for driving directions

  • Plus access to all the same great features as before!

For more information, contact Laura Lach, Resale Account Specialist, at 630.368.4155

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