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Commission launches campaign to raise awareness of biodiversity loss; survey shows Europeans not well informed

The Commission has launched a campaign aimed at informing the public about the loss of biodiversity in the EU. The EU-wide campaign, which coincides with the UN's designation of 2010 as the Year of Biodiversity, aims to raise awareness about the problem through a website, a video clip, PR actions, street art and media, including social media. A recent Eurobarometer survey shows that the majority of Europeans do not understand what is meant by biodiversity and do not feel well informed about biodiversity loss. The main thrust of the campaign will be to show citizens the real implications these losses will have in their daily lives, with a focus on actions citizens can take to prevent such losses. The campaign revolves around a slogan – "we are all in this together".

Press release Biodiversity campaign website Biodiversity page on Facebook


Commission launches €35 million call for projects that turn environmental challenges into business opportunities

The European Commission this month launched a €35 million call for eco-innovation projects to be funded under the Competitiveness and Innovation Programme. Under the 2010 CIP Eco-innovation call for proposals, funds are available for new projects in the area of materials recycling, sustainable building products, the food and drink sector and green business practices. Applications are particularly welcome from small businesses with green products or services that need backing to penetrate markets. With a total budget of around €200 million over the period 2008-2013, CIP Eco-innovation supports the first application and further market uptake of sustainable solutions that make better use of Europe's natural resources. The call runs until 9 September 2010. Some 50 projects could end up being chosen for funding.

Press release

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