Book Yourself Solid
Notes by Frumi Rachel Barr, MBA, Ph.D.
Author: Michael Port Publisher: John Wiley & Sons Copyright year: 2006 ISBN: 978-0-470-28190-1
Author’s Bio: Michael Port is also author of Beyond Booked Solid. He’s been called a “marketing guru” by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world.
Author’s big thought: Ninety-three percent of clients who have used the Book Yourself Solid system have increased the number of clients they serve by over 34 percent and increased their revenue by over 42 percent within the first year. There is no question that the Book Yourself Solid system can change our business and your life. The author will show you the way to a profitable, meaningful, and absolutely booked-solid business, overflowing with as many clients as your heart desires, clients who energize and inspire you, clients with whom you do your best work, clients who will pay you handsomely.
The Book Yourself Solid system is supported by both practical and spiritual principles. From a practical perspective there may be two simple reasons why you don’t serve as many clients as you’d like to today. You either don’t know what to do to attract and secure more clients or you know what to do but you’re not actually doing it. The Book Yourself Solid system is designed to help you solve both of these problems. From a spiritual perspective I believe that if you have something to say, if you have a message to deliver, if there are people you want to serve, then there are people in this world that you are meant to serve. Many talented and inspired service professionals run from marketing and sales because they have come to believe that marketing and selling is pushy and self-centered and borders on sleazy. This old-school paradigm is not the Book Yourself Solid way; it is the typical client- snagging mentality. And you must never fall into the typical client-snagging mentality. If you do,