For some, the idea of putting yourself out in front of the people you’d like to serve in a big, bold, public way, where you’ll be subject to public scrutiny, can trigger a multitude of insecurities. Like it or not, becoming a category authority, an expert in your field, isn’t optional if you want your business to be as successful as it can be. It’s a must. Becoming a category authority will:
Create the credibility and trust necessary for potential clients to feel comfortable and confident about purchasing your services, products, and programs.
Gain you the visibility you’ll need to reach all of your target market
Allow you to get your message out to the world in a big way as it raises awareness of yourself and your business within your target market.
Help you gain clients and increase sales more easily and effortlessly while also allowing you to earn higher fees.
Make it much easier to move and expand into new markets of your choosing.
Increase your own confidence in your ability to provide the best possible services
By identifying and focusing on the one thing you most want to become known for, you simplify and speed up the process, leaving no question in the minds of those in your target market about your area of expertise. This will allow you to create a synergy, not only among your services, products, and programs but among all the techniques you’ll use to establish yourself as a category authority. To powerfully establish yourself as a category authority, you need to saturate your target market using a variety of techniques that demonstrate your expertise on a single subject. To do that you must focus, focus, focus! Even if you’re already very knowledgeable about whatever it is you want to become known for, continuing to learn and staying up to date with the latest information in your field is not only a good idea but required to remain booked solid. Consider what you need to learn and what you need to do in order to establish your expertise so when the time comes to implement the Book Yourself Solid 7 Core Self-Promotion Strategies, you will be an expert. You will make the crucial mental shift of thinking of yourself as an expert. If you don’t believe it, you’ll have a hard time convincing anyone else of it.
If you’re well-liked, if your likeability factor is high, you’re more likely to be chosen and to get booked solid. If a potential client perceives you as the most credible and likeable, you’re probably the one they’ll hire. And even if all things are not equal, even if you aren’t the candidate with the most experience or expertise, if your potential client likes you, it’s your likeability that will win the day and the client. Your target market and your potential clients need a reason to deem your message important enough to sit up and pay attention, to listen to it. If you’re likeable, they’re much more likely to do so and to remember what they’ve heard.