Problem/Solution. State a problem and then present solution; to the problem.
Numerical. Create your product as a series of keys or lessons.
Chronological. Present information in a particular order because that is the only way it would make sense.
Modular. Like this book
Compare/Contrast. Showcase your creation in terms of presenting several scenarios or options and then compare and contrast them.
Reference. Refer compilation of information is best showcased in a reference format.
Step 3: Choose a Title That Sells – it’s the title that initially catches consumers’ attention determines whether they look any further. Here are six types of titles:
Suspense: The Secret Life of Stay-at-Home Moms
Tell a story: The Path of the Successful Entrepreneur
Address a pain or a fear: The Top 10 Fears Every Leader Has and How Overcome Them
Grab the reader’s attention. Caught! The Six Deadliest Dating Mistakes!
Solutions to problems: Focus: The Seven Keys to Getting Things Done Even If You Have
ADD 6. Emotional connection. What My Son’s Tragedy Taught Me about Living Life to the Fullest
Step 4: Build Your Table of Contents The table of contents should be very well organized and professional. It should be easy to scan through your table of contents to gain an understanding of the concept and the main points. Creating a table of contents allows you to break your content into manageable pieces.
Step 5: Create Your Content Using your table of contents, create a schedule for completing the first draft of each section. Creating a product or program is a powerful—and possibly necessary— step in your business development.
Chapter 8: Super Simple Selling
Becoming comfortable with the sales process requires that you let go of any limiting beliefs you may have about being worthy of the money you’re earning and requires a shift in your perspective of the sales process itself. If you‘ve been feeling like you can’t, or shouldn’t, be paid to do what you love, you must let that limiting belief go if you’re to be booked solid. If you don’t believe you are worth what you are charging, it is unlikely that a lot of people are going to hire you based on those fees. You need to resonate fully with the prices you are quoting so that others will resonate with them as well. To do so, you may need to work on shifting your beliefs that you feel more comfortable with charging higher fees, rather than lowering your fees to eliminate the discomfort.