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  • 4.

    Execute the plan. :

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    Evaluate it.

Patience and Persistence Pay Off

There is no trick to direct outreach. It is a consistent course of action throughout the life of your business. Direct outreach is something that must become a part of your regular routine. It takes time, but if you’re patient and persistent, you will book yourself solid. Chapter 11: The Book Yourself Solid Referral Strategy

By starting an organized referral program, you can immediately and effortlessly connect with an increasing number of potential new clients. Most people don’t have a program in place to benefit from all the word-of-mouth promotion that they could be receiving. Referral-generated clients are often more loyal, consistent, and better-suited to you than any other category of potential clients you could find.

Quick Referral Analysis

Look at how you’ve already received referrals. By identifying a situation in the past where a client or colleague, or someone else altogether, referred a client to you, you will recognize patterns that will help you consistently produce the results you desire.

Finding Referral Opportunities

Start by choosing one day of the week that you can focus or where and when you could be asking for referrals. Your objective in using an opportunities log is to focus on the details of your referral interactions The log will help you see what works and what doesn’t work in the referral process. You can learn from them and adjust your behavior accordingly while significantly increasing your referral quotient

Beginning the Referral Process

Step 1: Identify Your Clients’ Benefits –

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    These are the reasons they work with you and why.

Step 2: Identify Why Others Would Refer Clients to You Step 3: Identify the Types of Referrals You Seek Step 4: Identify the Places Where Your Referrers Meet Ideal Referrals

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    You are helping them get a clear picture of the people in their lives who must meet you

and work with you. Step 5: Clarify and Communicate How Your Referrers Make a Referral Step 6: Ask for Referrals




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