To carry on marketing conversations with potential clients, you must be able to follow up with the potential clients who come to you interested in your services or products. If you don’t have a web site, you’re missing out on the best and most efficient way to start these kinds of marketing conversations. The effectiveness of your web site is directly proportional to how solution oriented your offers are.
Purpose and Benefits of Having a Web Site
Positions you as an expert Builds your brand identity Reaches a global marketplace Creates a 24x7 passive-revenue profit machine Builds your database Allows for filtering out unsuitable clients Provides an opportunity for bold self-expression and learning
Your goal is to convert your visitors into potential clients and then into current clients. If your primary objective is to offer extraordinary value up front in exchange for an e-mail address and permission to follow up, then you can make relevant and proportionate monetized offerings later on, once you’ve built trust.
Content and Structure
Your content and structure are the key elements in determining whether your web site is effective. The content has to be relevant to your target market and the layout should make it obvious where the visitor needs to go and what the visitor needs to do.
Web Site Basics
The homepage of your web site is the most important real estate on your site. You have only three seconds to create a connection with a new visitor to your site or they move on. Make sure your homepage includes these basics:
Choose a client-centric and easy to remember web site name.
Speak to your target market.
Declare your call to action.
The Ten Most Effective Web Site Homepage Formats for Service Professionals
1. The Brochure