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  • 2.

    The E-mail Converter

  • 3.

    The One-Page Sales Letter - designed to elicit a direct response from the reader. They’re

designed to be scanned. The important point here is this: Know your market.

  • 4.

    The Menu of Services

  • 5.

    The Assessment

  • 6.

    The Testimonial

  • 7.

    The Portal

  • 8.

    The Content Generator

  • 9.

    The Viral Entertainment Site

  • 10.

    The Blog

Nine Book Yourself Solid Web Traffic Strategies

If you plan on successfully using your web site to help you get clients, you need to learn how to create a steady flow of traffic to your site. That’s called generating traffic.

  • 1.

    Get Listed in Search Engines and Optimize Your Site

  • 2.

    Boost Your Link Popularity -

  • 3.

    It improves your search engine ranking.

    • o

      Provides a way for more quality traffic to find your site.

      • o

        Leverage Your E-mail Signature

  • 4.

    Promote Your Site Using Article Directories

  • 5.

    Participate in Discussion Boards and Listserve Groups

  • 6.

    Cross-Promote through Marketing Partners

  • 7.

    Use Tell-a-Friend Forms

  • 8.

    Take Advantage of Thank-You Pages

  • 9.

    Profit from Pay-per-Click Advertising

The Five Essential Principles of Visitor Conversion

You want to attract visitors to your web site and turn them into friends, then potential clients, and finally, current clients. There are five essential principles of visitor conversion. Understand them, implement them, and profit from them, but never abuse them

  • 1.

    Enticement

  • 2.

    Consumption

  • 3.

    Endowment

  • 4.

    enhancement

  • 5.

    Abandonment

Chapter 13: The Book Yourself Solid Speaking and Demonstrating Strategy

The Book Yourself Solid Speaking and Demonstrating Strategy can be used by virtually any service professional to get in front of potential ideal clients based on your knowledge, talents, and strengths.

ceoconfidante@frumi.com

www.100mustreads.com

26

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