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    Level One - Your entry point to speaking and demonstrating is with local not-for-profit community groups or organizations.

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      Level Two - Seek out local for-profit business groups, learning programs, and schools, including schools of continuing education and networking groups. They tend to be more prestigious than the local not-for-profit community groups.

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      Level Three - Speaking at local and regional trade associations. Local and regional trade associations and organizations are excellent opportunities for you to connect with your target market because you know the exact makeup of your audience.

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      Level Four – From here you’re just going to keep moving up the trade association ladder, from local and regional trade associations to national trade associations and then to international trade associations.

How to Find Your Audiences

Most of the information you’ll need is on the Internet. Pick up a copy of the NTPA: National Trade and Professional Associations of the United States. Reference the Directory of Association Meeting Planners and Conference/Convention Directors.

Get Booked to Speak

If you’re going to contact a meeting planner or education director, make sure you know as much as you possibly can about their organization. Send a letter or appropriate materials first and follow up with a call. As always, be friendly, be relevant, be real and have empathy.

The Book Yourself Solid Guide to Putting four Presentation Together

Start by considering your venue, the primary learning objectives, and the amount of time you have with your audience. Consider delivering minimal content and you will actually offer more value. Never run overtime.

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    Plan Your Presentation - Knowing how to organize your information is the key to success when making any kind of presentation.

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      Define Your Message - Your entire presentation should focus on delivering the takeaway message in a clear and convincing way.

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      Know Your Audience - Work to understand the culture of the group you’re speaking to so you can understand how to best communicate with them. Your audience will influence your choice of vocabulary (technical jargon) and may even influence how you dress. Knowing your audience well will also help you decide how much background material you need to deliver in order to effectively communicate your message.

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      Know Your Material means that you should understand your subject well and be able to answer related questions.

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      Be Prepared

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      Organize Your Information




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