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Even if you’re feeling stage fright at the thought of speaking, that doesn’t mean you don t have the ability to be a good speaker If you feel called to share a message, it’s because there are people in the world who are waiting to hear it. The Book Yourself Solid Speaking and Demonstrating Strategy is a great way to get your message out to the world in a bigger way, allowing you to reach more of those you’re meant to serve.

Chapter 14: The Book Yourself Solid Writing Strategy

Writing articles and publishing them online and offline will help you establish your reputation as an expert while generating interest in your products, program and services. By publishing online and offline, you will imprint your position as a category authority as widely as possible. Even if writing isn’t one of your natural talents, it’s a skill that can be learned well enough for you to master the Book Yourself Solid Writing Strategy and can be improved upon through practice. There are two other ways to gain the benefits that article writing provides without going anywhere near a keyboard:

  • 1.

    Hire a ghostwriter.

  • 2.

    Collaborate with a writer.

Once you’ve got it, you can use it in many different ways:

  • o

    Distribute it to online article directories.

    • o

      Send it to related web sites and newsletters that accept submissions.

    • o

      Publish it in your own electronic newsletter (e-zine).

    • o

      Upload it to your own site and announce it to your mailing list.

    • o

      Submit it to print publications that cater to your area of expertise.

You can get a lot of mileage out of one article.

The Five-Part Book Yourself Solid Writing Strategy

Part 1: Deciding on the Subject Part 2: Choosing an Ideal Topic A topic is a specific, narrow focus within your subject area. Narrow a broad subject area to reach a focused topic:

  • o

    Determine Your Objective for Writing Are you writing to inform, persuade, explore new territory, or to express your personal opinion? Knowing your objective will help you zero in on the content of your article. Providing links within your item to good resources (perhaps pages o{ your own web site) is a great way to help your readers while establishing yourself as a reliable source of information

    • o

      Understand Your Target Audience a group of people united in their common need for the information you have to share. If you know that people are out there who need simple information on the topic you want to write about, and you can describe them, that knowledge will help you to define:

  • What you will tell them.




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