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      • Niche web sites

      • Electronic newsletters (e-zines)

  • o

    Getting Published in Print Once you’re comfortable with sharing our written work online, you might consider branching out and offering titles to print publications. Writing for the print market is a highly competitive process, but it’s also very rewarding. Plan your print publishing strategy:

    • Think big but start small.

    • Request the writing guidelines.

    • Analyze the contents.

    • Write a query letter.

    • Send a self-addressed, stamped envelope (SASE).

    • Follow up with the editor.

    • o

      Help Editors Help You

      • Every publication has an insatiable hunger for good content. Most editors need good writers who also happen to be experts in their fieldlike you. They usually have to pay top dollar to staff writers or freelancers to provide it. So if you can give them good articles at no charge, the publication saves time and money, and you get great exposure.

While it’s natural to want instant results, this is a process, not a magic formula for overnight fame and fortune. One of the greatest mistakes service professionals make is giving up too quickly when their initial efforts don’t produce immediate results. It’s the cumulative effect that will pay off, so be consistent and be tenacious. Don’t give up!

Chapter 15: The Book Yourself Solid Keep-in-Touch Strategy

This strategy may be the most important marketing strategy you’ll ever use. As you recall, you need to connect with potential clients many times before they feel comfortable hiring you or purchasing your products. If you don’t have a systematized and automated keep-in-touch strategy in place, you may, as the saying goes, leave a lot of business on the table. Most important, you’ll miss out on the opportunity to serve the people you’re meant to serve. The lack of a solid keep-in-touch marketing strategy is where most businesses fail. When you’ve met someone and exchanged contact information, you have permission to communicate with him, to start or continue a dialogue that is valuable to both of you. However, this does not equate to having permission to add that person to your mailing list in order to send him your newsletter or other automated material. All of the automated follow-up that you do must be based on the principles of permission marketing. This is essential because you want to communicate only with someone who is looking forward to hearing from you. When potential customers anticipate your marketing messages, they’re more open to them. Once you get to know people, you should ask them if they’d like you to subscribe them to your newsletter. Tell them about it, what’s valuable about it, when it’s delivered, and any other relevant information. Then, if they accept your invitation to be on your mailing list, you have permission to send it to them along with special offers and other promotions.




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