Relevant, Interesting, Current, and Valuable Content - ensure that the content you share with your potential clients through your automated keep-in-touch strategy is relevant, interesting, current, and valuable. There are six basic categories of content that meet those criteria:
1. 2. 3. 4. 5. 6 .
Industry information. Strategies, tips, and techniques. Content from other sources (experts). Product and service offerings. Cool keep-in-touch. Special announcements .
Choosing Your Keep-in-Touch Tools Once you’ve got great content to share with your clients and potential clients, you’ve got to choose how best to deliver that content to them. These are the most common methods:
Electronic newsletters (e-zines) - e-zines (email newsletters) are still the easiest and
most effective way to keep in touch with large numbers of people.
Printed newsletters ;
Postcards and mailers
The Book Yourself Solid Keep-in-Touch Strategy is the key to ensuring that your marketing efforts are effective and successful. Keeping in touch with your potential clients is critical to developing trust and credibility, and keeping in touch will keep you foremost in the minds of your clients when they need you, your services, or the products and programs you offer.
Recommendation: These notes are meant to whet your appetite. This book has many resources not reflected in the notes. Most important is to do all the exercises as that’s where the real learning lies.
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