Personal branding allows you to distinguish yourself and what is unique about who you are and what you do from everyone else. This is about making yourself known for one skill or talent. Master one domain and then you can do just about anything you want. The more bold, authentic, and concise your personal brand is, the more easily you’ll attract those you’re meant to work with. A personal brand should be: clear, consistent, authentic, memorable, meaningful, soulful and personal. The greatest strategy for personal and business development on the planet is bold self- expression. How we brand ourselves is a reflection not only of how we want to be known but also our ability to work on our business, while working in our business and on ourselves. You can eliminate a lot of pain and surprise right now by acknowledging the issues you may have buried or have had a difficult time confronting in the past. Clear intentions allow you to gracefully and confidently move toward your goals. Conflicting intentions will undermine your success without you even knowing it. From a perspective of personal brand identity, conflicting intentions will eventually lead to a bland message and a less successful you. Your reality is created by your present intentions. If you want to change your reality, you must change your intentions. You Are Uniquely You – Often it’s those qualities that make you uniquely you—the ones that come o naturally to you that you don’t even think about them—that become the best personal brands. Send a few questions such as “How am I unique?” to different people in your life to get their responses about you and your personality. When you’re fully self-expressed, you will love marketing. There are two components to your personal brand.
The first is your who and do what statement, which is based on
Specific problems you solve.
Who you solve them for.
What the results are.
The second is your why you do it statement, and it’s based on:
Who you are at your core.
Why you do what you do.
Why people should work with you.
Those who resonate with your why you do it statement will feel it on a deep level and be strongly, almost magnetically, attracted to you. Your why you do it statement is something you’ll never get tired of. Your why you do it statement lets others know what it’s like to be around you. It says something about who you are at your core, and it’s the essence of what you want to achieve in the world. Your why you do it statement is not about your target market; it’s about the emotional connection you make with people. Many will resonate with those you’re meant to serve.