If you’re armed with all of these elements, you have the required ingredients for talking about what you do so you can cook up a sweet and tasty business, booked solid with high-paying, high-value clients.
The Mid-length Version
You know how (insert Parts I and II)?
Well, what I do is (insert Parts III and V).
Short and Sweet:
I help ( Part 1) ….(insert Part V)
Once you’ve clearly identified your target market, understand their needs and desires, and can articulate how you help them by identifying the core benefits associated with the results of your services, you’ll never be caught off guard again. Continue to hone and refine your message and then practice over and over. Practicing in this way will help you to become comfortable with he multitude of ways in which your Book Yourself Dialogue will unfold when you’re speaking with a variety of people. Don’t just use the Book Yourself Solid Dialogue when you speak with potential clients. Talk to everyone you know and meet because everyone knows someone who could potentially work with you. When you share this clear understanding of what you do and the problems that you solve, other people will get excited with and for you—and potentially want to refer people to you. Be sure to speak with lots of expression. When you’re passionate and excited about what you do and you let it show, it’s incredibly attractive. Real passion can’t be faked and there’s nothing more appealing and convincing than knowing when someone is speaking from the heart. Don’t forget to:
Make eye contact.