It outlines what the organization wants to be, or how it wants the world in which it operates to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria
The Mission statement defines the fundamental purpose of an organization or an enterprise, succinctly describing why it exists and what it does to achieve its vision
It tells you the fundamental purpose of the organization. It defines the customer and the critical processes that organizations would follow to create customer value. It informs you of the desired level of performance.
Values describe the behaviours and beliefs that the association embodies. It describes the culture and philosophical orientation of the company. Values are bedrock on which the strategy and future success of the company is built and depends on.
Critical Success Factors are the core competencies, the skills and know-how that the company should posses in order to be competitive. Some authors defined CSFs as those factors that an organisation must excel at in order to be successful both in the long and short term.
In the following slide you will find the mandate and strategic foundations of the association.