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CorporateStrategicPlan - page 19 / 34

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The Corporate Strategic Goals and objectives are long range aims and aspirations of the organisation

They represent an aspirations of what the organisation intends to achieve in future, the customers to be served and the targets to be met.

Strategic goals and objectives also operationalises the vision and mission of the  company.

In the  following slide we introduce two other ingredients to  the strategic objectives viz strategic themes. The strategic themes are the two fundamental business intentions that BALA intends to pursue and these are  REVENUE GROWTH  and  FACILLITATION OF A ROBUST LOCAL GOVERNANCE.

The who strategic agenda of the association is underscored by the two themes. This gives the association a  strategic focus.

SECTION 4 :   Strategic Goals & Objectives

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