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CorporateStrategicPlan - page 25 / 34

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This section covers operational objectives, targets and measures. The purpose is to ensure that the strategic goals are unpacked  into achievable  and more short term targets..

This is where the planners come up with departmental objectives and targets that are derived from the corporate goals. These are sometimes referred to as operational  measurements and targets.

These measures are formulated  on a perspective by perspective basis covering all the four perspectives of the BSC.

You will note that some of the objectives have not been assigned some targets hence you will see the sign TBD meaning To Be Decided.

The action plans on the other hand represents more tactical planning. They  tend to change more frequently and rapidly. These are the most important activities as they act as the drivers and lead indicators of both operational objectives and strategic goals alluded to above.  

SECTION 5 :   Operational  Goals & Objectives

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