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Scenario Definition

A scenario should

Increase Windows Vista PC sales

Drive desire for Windows Vista Premium

Drive attach of relevant partner products and services

Be well defined, well scoped, and “purchasable”

Showcase innovation in the product and ecosystem

Scenario selection criteria

End User purchase driver or adoption blocker

Market opportunity

Product strengths and assets

Ecosystem opportunity

A complete and compelling PC-based value proposition built around customer purchase drivers and adoption blockers

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