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Advice on Photography

Tony Marsh (freelance photographer and former Picture Editor of the Scotsman, Scotland on Sunday and the Edinburgh

Evening News)

Make your photography memorable, give it impact and let it shout about your show. Look at back issues of Festival Guides and programmes, look at as much imagery as you can and see for yourselves what has worked well and been widely used in the press; hopefully this will help you come up with original and eye-catching ideas to promote your own show.

Ideally you would send your photography out a month or so before the Fringe begins, followed up with a photo call during the early stages of the Fringe. You may want to use a freelance photographer to send out images from your photo call in Edinburgh. Use a professional photographer and ask the photographer’s advice at the time as to what might and might not work, run some ideas off and make sure you get the best possible chance of getting coverage. Unless you are a well-known act or name you may not get the press attention at a photocall you organise so make sure that you make yourselves available for photographs if the picture desks contact you.

  • You must ensure that your images are no more than 300DPI and that they are all sent as jpegs with average compression. Do not send more than two or three of your best images, but make it very clear that more images are available if you have them.

  • Email your photography and information in the first instance to the pictures desks and relevant Festival editors for each publication. Each publication will often have a specialist picture desk for the Festival as well as a separate reporting and editing team, it is best if you can source these email addresses and copy all those concerned in on your email.

  • Make sure your photography is in the upright (vertical) and wide (horizontal) formats to give designers and picture editors the best possible chance of using your photography well.

  • It is extremely important that you include clear and concise captions detailing who, what, why, when and where and include your contact information, email, mobile, landline and an alternative set of details for another contact in your group if possible.

  • Ensure the information in the subject field of your email is brief and includes ‘Fringe photography’ at the beginning. The picture desks are inundated with hundreds of emails during the festival period so it is important that a quick look through the subject fields in the inbox will identify your images to the recipient.

Good luck! www.tonymarshphotography.com

THE FRINGE GUIDE TO SELLING A SHOW FRINGE PUBLICITY

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