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PHOTOCALLS

A photocall in Edinburgh during the festival can support your campaign in several ways. The main aim is often getting a photograph published, but the spectacle of a well-organised stunt alone can pull in the crowds and raise awareness of your show. The two key components of a photocall are the location and the visual. Prioritise creating an image first, and then an event. Sit down with your company and brainstorm ideas. Always think about practical implications, so don’t plan a photocall by the one o’clock gun within Edinburgh Castle, think of scenic but accessible areas of the city.

SOCIAL NETWORKING

How ever much you feel you’d like to represent your company in the traditional formats, Facebook, Twitter and blogs are some of the best (and financially viable) ways of getting your show out there.

THE FRINGE GUIDE TO SELLING A SHOW FRINGE PUBLICITY

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