THE CLASH DIARY
We keep a diary of photocalls, publicity stunts, receptions and press launches on www.edfringe.com, which you should always consult before organising an event of your own. This diary is referred to regularly, particularly by photographers and picture editors – your event may not be a priority if it’s scheduled alongside a major attraction, so plan around all other events.
FRINGE OFFICE E-BULLETINS
Regular e-bulletins start in May with information, advice and deadlines to help you as you plan your campaigns. This will include promotion opportunities, updated media contacts, clash diary info and anything else we think will help you sell tickets and get press attention. The e-bulletins will be sent to the media contact that was listed on your Fringe registration form.
The Fringe Media Office is the first port of call for reviewers, feature writers and broadcasters, as well as for performers. Throughout the summer the media will come to us with specific requests, these will be updated on the website and highlighted in bulletins.
Keep www.edfringe.com as your homepage and check the performer pages regularly.
You should now have a good idea how to go about your campaign. Use the timeline on page 7 to make a list of what to do when. The most important thing to remember is – you are not alone – the Fringe Office staff are here to help.
THE FRINGE GUIDE TO SELLING A SHOW FRINGE PUBLICITY