WHO COvERS THE FRINGE?
The great thing about coming to the festival is that many local, national and international publications and broadcasters are all raring to fill their pages and airtime with content about the Fringe and its shows. This means that all eyes are on the festival, and your job is to make sure they focus on you.
It’s important to realise that there are several different aspects to what the media want to cover. Here are some of the main types of coverage you can expect:
Features Many pieces will be written as general features about your show or including yours amongst a group of shows. These can often include quotes or interviews.
Diary To think diary, think gossip. There are gossip columns all over the place during the Fringe and anything funny, juicy, dirty or unfortunate that’s happening with you and your show can get your show’s name in print and get people talking about you.
News News is a trickier beast for Fringe shows. Remember that a newsworthy story is not just in competition with other Fringe shows, but with everything else going on the world. If you genuinely feel you have something to say that will make headlines then get in touch with news journalists.
Podcasts Podcasts range from extracts taken from live broadcasts through to curated shows for Fringe and national publications. These MP3 recordings are available for download all over the web. From the Guardian Podcast to BBC 6music there is a huge range of different broadcast output. To find out more, contact the Fringe Media Office who will let you know who’s doing what and which broadcast media your show is best suited to.
THE FRINGE GUIDE TO SELLING A SHOW REFERENCE