Public Performance One intrinsic (and free!) part of your marketing plan is public performance. You should consider your public performance, such as a slot on one of the High Street stages, as a ‘trailer’ for your show. Rehearse or rewrite parts of your show specifically for this purpose, bearing in mind the potentially crowded and noisy outdoor environment you will be performing in (very quiet parts of a play will be difficult to hear, just as an actor holding up a pin will not be properly visible by a crowd of 80 people on the High Street). Songs and A cappella performances with opportunity for audience participation work well – you are not able to use amplification. Don’t forget to have flyers on hand at all times for interested audience members. It’s a busy street, with lots going on, so plan in advance how you’re going to get noticed.
The Edinburgh Cavalcade We can’t take the credit for this, as this event is not organised by the Fringe Office, but the first Saturday of the Fringe is also marked by a huge procession through Edinburgh. Fringe performers are regularly involved and lots of pictures make it into the following day’s newspapers. More details at www.edinburghcavalcade.com
Performing Elsewhere in the City Busking and street-theatre as a means of advertising your show are permitted in all other areas of Edinburgh. This subject is covered in more detail in ‘Fringe Shows’.
No licence is required for busking but it is essential that you take the following into account:
Do not demand money. It is acceptable to put a hat out, but forcing the public to pay you is illegal.
Do not obstruct a public highway and be careful about generating a crowd that might be forced into the road and could cause an accident.
Do not cause a public nuisance, such as by using amplification.
If you take all your clothes off, or shout rude words for attention, you are likely to be arrested.
THE FRINGE GUIDE TO SELLING A SHOW REFERENCE