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SECTION

01

INTRODUCTION

The Edinburgh Festival Fringe is the biggest open arts festival in the world. It’s a unique spectacle with over 2,000 shows in the programme representing a whole range of genres. As one of a smorgasbord of different performances and artists, getting out and selling your show can seem daunting.

This document brings together all kinds of ideas, expertise and experience to help you sell your show at the Fringe. It is packed with advice for new performers on starting a media campaign from scratch and hints and tips on how to make Fringe 2010 work for you if you’re a returning company or artist.

From performing on the High Street to organising your marketing, everything you need to consider is covered in this guide, but the Fringe Press Office is open all year round and waiting for your calls should you need any more support.

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