X hits on this document

67 views

0 shares

0 downloads

0 comments

4 / 27

FRINGE SELLING: IN A NUTSHELL

If you don’t have time to get stuck in and read the whole thing, here are your top Fringe Selling priorities.

  • Be organised. It may feel like sorting a venue, programme registration and hunting for accommodation in August is enough to be getting on with, but the sooner you plan your marketing and media campaign the easier it will be.

  • Remember the 40 little words that count . Getting your Fringe Programme listing right is a priority – the public and press use this to decide what to see.

  • The show listing image . Will live alongside your programme listing and on edfringe.com. It may seem early to determine an image for your show so keep it simple so it links in with your marketing at a later date.

  • Keep your marketing clear. One logo image or phrase appearing across the festival could be the simple marketing factor that will make your show successful.

  • Ticket promotions can be the way to start word of mouth with audiences early on. Think about Fringe 2 for 1 and Half-Price Hut.

  • Delegate amongst your team. Bring someone on board to sort your media and marketing – as actor, director or acrobat you have your priorities set during August, you’ll need someone else concentrating on selling.

  • The Fringe Programme launches in June. Be ready to provide information for the media by then as they may want a release or further info and they may need it immediately.

  • Keep your Press Release clear and brief. Focus on anything newsworthy about your show.

  • Don’t panic! The Fringe Media Office is here to help. We’re full of advice, ideas and contacts and will tailor it all to fit your show and your situation.

THE FRINGE OFFICE

Your Registration fee covers a certain amount of publicity and marketing coordinated by the Fringe Office. This includes:

  • The production and distribution of the Fringe Programme (400,000 copies published and distributed nationally from June).

  • The official website www.edfringe.com ( 76,715,368 hits throughout August 2009).

  • The production and distribution of the Festivals Daily Guide (170,000 copies printed throughout the Fringe).

  • Various events that we run to help you promote your show such as the High Street.

  • The production and promotion of the Fringe’s own iPhone app.

  • The widespread promotion of any generic Fringe marketing initiatives, such as the 2 for 1 ticket offer at the start of the Fringe and the Half-Price Hut.

  • The running and promotion of a Box Office to sell tickets on your behalf.

  • The running of the Media Office to centrally publicise the Fringe and act as official spokesperson for it, as well as to assist companies and performers in their own PR and marketing activities.

We are, however, unable to promote individual shows. As you know your show inside out, promoting it is up to you – our job is to get national and international media, Edinburgh residents and visitors from all over the world interested in the Edinburgh Festival Fringe as a whole.

THE FRINGE GUIDE TO SELLING A SHOW INTRODUCTION

4

Document info
Document views67
Page views67
Page last viewedSat Dec 10 18:53:11 UTC 2016
Pages27
Paragraphs484
Words10440

Comments