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SECTION

02

FRINGE PUBLICITY

The Fringe is a unique market – the biggest open arts festival in the world. It can be very challenging to get your show to stand out over and above the other 2,000 odd shows.

If you are coming to the Fringe for the first time, your first port of call should be the Fringe Media Office; you can email or call us for advice and ideas on where to start.

If you are working on a new production, with a new company, or within the project as director, actor and producer and feel you cannot afford another priority, you’re probably right. Find the right person to run your media campaign – it doesn’t have to be a full time job or managed by a PR professional. Ask around your friends, colleagues and family. You need someone with great writing skills, an eye for detail and who reads the papers regularly to get a head start on the sort of media content the Fringe generates. It’s just more manageable if the main PR contact doesn’t have other priorities within the company.

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