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Objectives:

Improve people’s health and fitness awareness through nutrition and better living

Disseminate factual, accurate information to our customers

Obtain 35% of the 7,000 members at 24 Hour Fitness as well as other fitness oriented people

3% of the 2,450 customers making rountinized re-buys

2450 x 50%=1225 customers/30d=40 customers a day

40 customers a day @ $40=$1600

$40.00 per customer per visit (monthly) number came from GNC. GNC also stated that half of their clientele purchase creatine/protein monthly

Charge $3.50 a protein shake. 74 customers (3%) buy each day turns over $259.00

$259.00 x 30 = $7770 per month

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