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Syndicated Sample Report

Personal Finance Management (Part 1): What Consumers Really Want from PFM

Methodology

This report is based mainly on data collected online from a randomsample panel of 1,995 online consumers in August 2010. The survey targeted respondents based on proportions of gender, age and income representative of those of the general U.S. online population. Overall margin of sampling error is ±2.19% at the 95% confidence level.

This report also incorporates chronological data collected online from a randomsample panel of 2,019 respondents in August 2009; the margin of sampling error is ±2.18 percentage points at the 95% confidence level.

Javelin collected identity fraud data from a survey using computerassisted telephone interviewing (CATI) via randomdigit dialing (RDD) from 5,000 respondents in November 2009. For questions answered by all 5,000 respondents, the maximum margin of sampling error is ± 1.4% at the 95% confidence level. For questions answered by all 703 identity fraud victims, the maximum margin of sampling error is ± 3.7% at the 95% confidence level. For questions answered by a proportion of all identity fraud victims, the maximum margin of sampling error varies and is greater than ± 3.7% at the 95% confidence level.

To develop a more detailed understanding of what consumers want in the way of PFM tools, Javelin identified four basic types of money managers based on the methods they use to monitor and manage their finances. They are defined in the following table.

Type of Money Manager

Definition

Paperandpen managers

Use penandpaper methods to manage their finances

Online balancecheckers

Log in to online banking to check account balances

DesktopPFM users

Use personal finance software such Quicken or spreadsheet software such as Excel

WebPFM users

Use PFM tools offered by a bank, credit union or a personal finance website such as Mint

T +1 925 225 9100 F +1 925 225 9101 4301 Hacienda Dr. Pleasanton, CA 94588 USA inquiry@javelinstrategy.com www.javelinstrategy.com

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