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Syndicated Sample Report

Personal Finance Management (Part 1): What Consumers Really Want from PFM

Table of Contents

Overview.......................................................................................................................................................................................4 Primary Questions ........................................................................................................................................................................4 Methodology ................................................................................................................................................................................5 Executive Summary and Key Recommendations..........................................................................................................................6 Recession Anxiety Underscores the Urgent Need for Better PFM Tools......................................................................................8 A Fundamental Need of Consumers: Seeing All Their Accounts in One Place............................................................................10 Consumers Will Share Login Credentials Warily but Trust Banks More than PFM Sites ............................................................19 Ten Benefits Build the ROI Case for PFM....................................................................................................................................23

Customer Acquisition and Differentiation....................................................................................................................24 Revenue Opportunities for Credit Portfolios................................................................................................................26 Revenue Opportunities for Overdraft Protection ........................................................................................................27 Revenue Opportunities for Expedited Payments .........................................................................................................28 Lower Operating Costs .................................................................................................................................................29 Reduced Risk of Fraud ..................................................................................................................................................30 PFM Could Be a “Killer App” for Mobile Banking and Payments................................................................................................31 Appendix.....................................................................................................................................................................................34 Related Research ........................................................................................................................................................................37 Companies Mentioned ...............................................................................................................................................................39

T +1 925 225 9100 F +1 925 225 9101 4301 Hacienda Dr. Pleasanton, CA 94588 USA inquiry@javelinstrategy.com www.javelinstrategy.com

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