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iPad Video IMU

  • Ad specs

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      Dimensions: 336x280 pixels*

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      Creative: Video plus clickable call to action/branding area. Visual and interaction design must conform to existing functionality and may be provided by client or can be executed by us.

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      File size < 29k for clickable branding and start frame of video combined.

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      Video: The ad is optimized for video in 16:9 aspect ratio.

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      In Banner Video display dimensions: 336x189 pixels (16:9).

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      Static image with “start button” for initial view is required.

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      Branding area: Single 336x91 .gif or .jpg, no animation.

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      Interaction: Limited to video play and clickable links/images. Users can use multi-touch gesture to expand video to full screen.

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      Multiple clickable regions are allowed in branding area.

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      Video is not clickable.

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      Third-party tracking links/pixels okay. One pixel for pop-up.

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      Video tracking is currently limited to starts only.

  • Ad Development

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      Ad development executed by us using custom HTML 5/Javascript and CSS.

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      Note: iPad screens have 132 ppi resolution. The ad will appear smaller on the iPad than on a traditional screen.

  • Video Requirements

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        Video resolution: 640x480 (4:3) or 640x360 (16:9)

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        For iPad Video IMU: Only 640x360 (16:9) acceptable for Video IMU ad.

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        File size: 15 MB max.

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        Framerate: 30fps max. (recommend lowest possible)

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        Audio Bitrate: 160 Kbps max. (recommend 128 or lowest acceptable)

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        Audio Sample Rate: 48kHz max.

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        File Format: Mp4

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        Encoding: h.264 with ACC audio

Clients wishing to provide optimized video files prior to delivery should adhere to the specs above and provide a 640x480 (4:3) or 640x360 (16:9) video still to be used as the initial frame seen by users.

We can optimize provided video files of 90 seconds or less to match the above specs. We will balance video and audio quality with file size restrictions as effectively as possible. Video length is affected by factors such as framerate and audio settings and aspect ratio. As a rule of thumb, a 15 MB file with settings of 24fps/128Kbps/48kHz will allow for at least 90 seconds of video.

IDG Enterprise brings together the unique editorial brands of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, CFOworld, ITworld and CITEworld to serve the information needs of our technology and security-focused audiences.


For information on CIO, CSO and CITEworld online programs, please contact: Brian Glynn SVP & Publisher 508.935.4586 bglynn@cio.com

For more information on Computerworld online programs, please contact: Jennell Dill Vice President, Digital Sales 415.978.3309 jennell_dill@computerworld.com

For information on InfoWorld online programs, please contact: Sean Weglage SVP Digital and Publisher 508.820.8246 sean_weglage@infoworld.com

For information on ITworld online programs, please contact: Sean Weglage SVP Digital and Publisher 508.820.8246 sean_weglage@infoworld.com

For information on Network World online programs, please contact: Elisa Della Rocco Vice President, Digital Sales 201.634.2313 edellarocco@nww.com


For more information regarding online specs, please contact: Bill Rigby 508.820.8111 brigby@idgenterprise.com

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