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Co-Branded E-mail Campaign

  • Co-Branded E-mail will state “Brought to you by [IDG Enterprise brand name].”

  • Company Logo in .jpg format (350x50 max. dimensions).

  • E-mail Subject Line: 50 character limit including spaces.

  • E-mail Body Text: 250-300 character limit including spaces (Please include 2 “call to actions” within the copy if possible).

  • Destination URL.

  • Test and Seed list. The test list includes e-mail addresses of those you would like to receive the test of the e-mail blast and the seed list includes those you would like to receive the actual deployment of the blast.

  • E-mail Best Practice Highlights

    • »

      Always use a strong subject line; this often determines if the e-mail gets opened.

    • »

      Content should be easy to scan. Readers scan for points of interests; use chunks of content with white space between.

    • »

      Do not use red, white or gray text. It decreases deliverability and reputation because most ISPs use it to identify SPAM.

  • Turnaround/Build Time: Creative not received 5 days before email deployment may not run as scheduled. Please deliver creative on time!

Please note:

  • Regarding Suppression Files:

    • »

      Applying client opt-out files is legally unnecessary and will limit the number of qualified IT professionals available to you. Many IT professionals choose IDGE as their trusted source, and request we filter and send topically relevant programs to them. Removing this qualified IDGE audience via a client’s suppression file is discouraged.

  • Regarding the Co-Branded E-mail Blast Format:

    • »

      Test e-mail promotions with minimal images are deployed for the best deliverability and response rates with the IDGE audiences. HTML increases the likelihood of the blast being caught in spam filters as well as increases the likelihood of the blast encountering technical/visual obstacles as pre-defined code will be adjusted to fit into the framework of our e-mail deployment platforms and would require longer turnaround times and additional testing prior to deployment.

Content Integration Unit

  • Runs in topic areas or home page.

  • Logo in .eps or hi-resolution .jpg format.

  • Provide 3 assets (i.e., Webcasts, Case Studies and/or White Papers) to be posted

within the Content Integration Program unit.

  • Please submit Title for each asset (50-60 character limit including spaces).

  • Description for each asset (250-300 character limit including spaces for each asset).

  • Destination URL to asset or PDF of asset.

  • Turnaround/Build Time: Up to 5 days from when creative is received.

IDG Enterprise brings together the unique editorial brands of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, CFOworld, ITworld and CITEworld to serve the information needs of our technology and security-focused audiences.

SALES CONTACTS

For information on CIO, CSO and CITEworld online programs, please contact: Brian Glynn SVP & Publisher 508.935.4586 bglynn@cio.com

For more information on Computerworld online programs, please contact: Jennell Dill Vice President, Digital Sales 415.978.3309 jennell_dill@computerworld.com

For information on InfoWorld online programs, please contact: Sean Weglage SVP Digital and Publisher 508.820.8246 sean_weglage@infoworld.com

For information on ITworld online programs, please contact: Sean Weglage SVP Digital and Publisher 508.820.8246 sean_weglage@infoworld.com

For information on Network World online programs, please contact: Elisa Della Rocco Vice President, Digital Sales 201.634.2313 edellarocco@nww.com

PRODUCTION CONTACT

For more information regarding online specs, please contact: Bill Rigby 508.820.8111 brigby@idgenterprise.com

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