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The Psychology of Organizations: A Social Identity Approach - page 4 / 22

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Our sense of self can be defined by:

individuality (personal identity — ’me’, ‘I’)

group membership (i.e., in terms of social identity — ‘we’, ‘us’)

There is a qualitative difference between behaviour that is based on personal identity (‘I’) and that based on social identity (‘we’).

The social identity approach

personal identity

social identity

Motivated by individual self-interest & personal gain

Guided by personal values and standards

Motivated by collective interest & collective gain

Guided by shared values and standards

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