Managing The Future
The Pinehurst Company makes gift to MC to develop program
T h e P i n e h u r s t C o m p a n y r e c e n t l y m a d e i t s f i r s t g i f t t o M e t h o d i s t C o l l e g e ’ s R e e v e s S c h o o l o f B u s i n e s s f o r d e v e l o p m e n t o f a n e w r e s o r t m a n a g e m e n t p r o g r a m launched last fall. The firm presented $25,000—half of its first annual installment of $50,000—to help grow a four- year academic concentration at Methodist specifically targeted to resort management.
Patrick Corso, president of The Pinehurst Compan , presented a check to M. Elton Hendricks, college president, in a brief ceremony at the Pinehurst Resort Feb. 23. The Pinehurst Company has committed $250,000—$50,000 a year for five years—to support MC’s new business administration major with a concentration in resort management.
“Our industry has long recognized the need to develop resort business leaders,” said Corso. “Current college-level curricula have normally concentrated only on front desk and food and beverage development,” he added. “The Resort Management Program at Methodist College fills that very important link and The Pinehurst Company is proud to assist in its development.”
John Meeske, assistant professor of resort management and director of the new program, said Pinehurst’s initial gift will enable the program to add an assistant professor this fall as well as a hands-on experience component at any of The Pinehurst Company properties. These include Pinehurst, site of the 2005 U.S. Open, plus The Homestead in Virginia, Barton Creek in Texas, Daufuskie Island in South Carolina, Palmilla in Mexico and Firestone Country Club in Ohio.
As part of the new field of study, students can opt to enter the Company’s “Manager in Development” program, which offers a full year of on-the-job training in nearly every resort department, from golf course maintenance to housekeeping and accounting.
“We are extremely grateful to The Pinehurst Compan , whose commitment will launch what we believe to be the preeminent Resort Business program in the country,” said Meeske. “It will follow directly in line with the vision of Methodist College, in the same way it developed top-notch PGA and USPTA-sanctioned business management programs over the last decade.”
Meeske comes to the program with a career in resort development and management. His resume includes prior ownership of Shanty Creek Resort in Michigan, as well as service as past president of Club Resorts, Dallas-based ClubCorp’s forerunner to The Pinehurst Company. New
The Pinehurst Company presents the first installment of a grant to MC’s resort management program. L to R front row: Joe Doll, John Meeske, Pat Corso, D . Hendricks, D . ony DeLapa, Al Strata; back row: resort management students in front of the Pinehurst Hotel.
Associate Professor Al Strata, whose career includes management with Vail Lodge in Colorado and Princess Hotels, will join the team this fall to work hand-in-hand with Meeske to further develop the program.
The resort management curriculum includes a combination of business administration, marketing, financial economics and resort management classes. To date, 42 students have taken resort management classes at Methodist. College officials believe the program could grow to an enrollment of 300 students in the next five years.
“Methodist College provides the ideal setting to develop this program,” added Meeske. “With 617 beautifully- groomed acres that include full golf and tennis facilities built expressly for the education of our students, we believe we can offer a comprehensive approach to making students more knowledgeable, and ultimately more marketable, in their chosen careers.”
The Pinehurst Company is the resort, golf institute and select golf realty division of ClubCorp. Incorporated in early 2000, its vision is to develop a higher echelon of resorts, vacation properties and communities that focus on exceptional golf and leisure experiences. The Pinehurst Company’s corporate offices are located in the Village of Pinehurst, NC, approximately one mile from its most prominent resort and namesake and 45 miles west of Methodist College.
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