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THINK LITERACY: Cross-Curricular Approaches, Grades 7-12

CONTENTS: Introduction to Marketing BMI3C

Page No.

READING STRATEGIES

Getting Ready to Read:

Previewing a Textbook (General Activity) Student Resource: Previewing the Marketing Textbook

2 4

WRITING STRATEGIES

Writing for a Purpose:

Using Templates: Writing a Marketing Plan Student/Teacher Resource: Marketing Plan Components (2 pages) Student Resource: Marketing Plan Template (2 pages)

8- 9 10-11

Generating Ideas:

Rapid Writing Marketing Opportunities (Key Competencies) Student/Teacher Resource: Tips for Rapid Writing Teacher Resource: Rapid Writing Exercise

12 14 15

ORAL COMMUNICATION

Pair Work:

Think/Pair/Share The Marketing Mix (Advertising) Student Resource: Effective Magazine Advertisements

16 18

Small-group Discussions:

Place Mat: Trends in Marketing (Issues and Concerns) Student/Teacher Resource: Place Mat Template Teacher Resource: Place Mat Example

20 22 23

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