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THINK LITERACY: Cross-Curricular Approaches, Grades 7-12 Student Resource

Writing for a Purpose: Using Templates: Writing a Marketing Plan

Introduction to Marketing Grade 11 (BMI3C): (Marketing Opportunities)

Marketing Plan Template

Part 1: Introductory Information

Detailed Product Description 3 Details: the uniqueness of the product, materials used and why 3 General statements about why you are better than competition Industry/Market Statistics 3 General research information or data 3 Size of related markets 3 Trends, which may affect your business Customer Analysis/Target Market 3 Demographics 3 Psychographics research 3 Primary markets 3 Secondary markets Competitor Analysis 3 Competitors strengths 3 Competitors weaknesses 3 Competitors images (A chart is useful to summarize competitive data.) External and SWOT Analysis 3 Analysis or strengths, weaknesses, opportunities and threats 3 External factors affecting the industry 3 External factors affecting your business

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