X hits on this document

89 views

0 shares

0 downloads

0 comments

11 / 23

THINK LITERACY: Cross-Curricular Approaches, Grades 7-12

Part 2: The Marketing Program

Market Research 3 Important issues 3 Sample surveys 3 Summary of survey results 3 Comments Product 3 Product line features 3 Product line benefits 3 Image 3 Logo Packaging Rationale 3 Materials 3 Colours 3 Shape and size 3 Unique features Packaging Design 3 Innovative design 3 Appropriate materials Place 3 Explanation of preferred channel 3 Characteristics of channel members Promotion 3 Image and positioning of the product 3 Advertising concepts (TV and/or radio) 3 Commercials 3 Print ad Price 3 Nature of the demand 3 Pricing strategies

Part 3: Future Considerations

Future Growth 3 Company/brand growth 3 Line extensions 3 New Product concepts 3 Future advertising plans based on product life cycle 3 Future promotional plans based on product life cycle

W

11

Document info
Document views89
Page views89
Page last viewedFri Jan 20 20:13:56 UTC 2017
Pages23
Paragraphs772
Words5679

Comments