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THINK LITERACY: Cross-Curricular Approaches, Grades 7-12

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Pair Work: Think/Pair/Share

Introduction to Marketing, Grade 11 (BMI3C): The Marketing Mix (Advertising)

Notes

What teachers do

What students do

Before

Prepare 4 sets of similar print ads (e.g., two ads for jeans, two ads for shampoo). Make copies of the Student Resource, Effective Magazine Advertisements. Consider the social and academic goals for the Think/Pair/Share activity, and plan for pairing of particular learners that would further those goals.

Read Student Resource, Effective Magazine Advertisements. Seek clarification of activity before beginning.

Study the sets of ads displayed in the classroom and complete the Student Resource, Effective Magazine Advertisements. Pair up with a classmate to discuss ratings and come to consensus on the one best ad in each set.

Practise good active listening skills when working in pairs, using techniques such as paraphrasing what the other has said, asking for clarification, and orally clarifying their own ideas.

Pinpoint any information that is still unclear after the pair discussion, and ask the teacher for clarification.

During

  • Display the sets of ads throughout the classroom.

  • Review parts of good magazine advertisements: headline, illustration, copy, signature, and layout.

  • Distribute and review the Student Resource, Effective Magazine Advertisements.

  • Set clear expectations regarding the focus of thinking and sharing to be done.

  • Ask students to spend several minutes thinking about and rating the sets of ads using the Student Resource, Effective Magazine Advertisements.

  • Put students in pairs to discuss their ratings and come to consensus on the one best ad in each set. See Student Resource, Effective Magazine Advertisements.

  • Monitor students’ dialogue by circulating and listening.

After

  • Prepare a large group chart to tally results.

  • Call upon each pair to share the best ad from each set with the whole class.

  • Possibly extend the Think/Pair/Share with a further partner trade, where students swap partners and exchange ideas again.

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