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THINK LITERACY: Cross-Curricular Approaches, Grades 7-12

Getting Ready to Read: Previewing a Text INTRODUCTION TO MARKETING Grade 11 (BMI3C): General Activity

A well-designed textbook has a variety of elements or features that are applied consistently to help the reader locate and use the material. Some textbooks have more of these features, and clearer cues, than others do. Previewing a course text can help students to identify the text features and use them more efficiently.

Purpose

  • Learn how to navigate a marketing textbook.

  • Examine the layout and features of a marketing textbook.

  • Provide a creative introduction to a marketing textbook.

  • Improve study habits.

Payoff

Students will:

  • Become familiar with different course texts.

  • Use strategies for effectively previewing and locating information in different textbooks, using the table of

contents and glossary.

  • Improve efficiency in using a textbook.

Tips and Resources

  • Most informational texts use a variety of visual, graphic and text features to organize information, highlight important ideas, illustrate key concepts, and provide additional information. Features may include headings, subheadings, table of contents, index, glossary, preface, paragraphs separated by spacing, bulleted lists, sidebars, footnotes, illustrations, pictures, diagrams, charts, graphs, captions, italicized words or passages, boldface words or sections, colour, and symbols.

Cross-Curricular Literacy: Strategies for Improving Secondary Students’ Reading and Writing Skills, pp. 20-21.

Further Support

  • Discuss significance of Edition, Publishing Company, Copyright, Acknowledgments and List of Reviewers with students.

  • Encourage students to preview some of the features of the textbook prior to the beginning of the activity, individually or with a partner.

  • Have students create text search prompts for other course-related materials.

  • Provide supportive feedback for students who perform well or who provide relevant input.

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