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THINK LITERACY: Cross-Curricular Approaches, Grades 7-12

Student Resource

Getting Ready to Read: Previewing a Text INTRODUCTION TO MARKETING Grade 11 (BMI3C): General Activity

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PREVIEWING THE MARKETING TEXTBOOK Make a prediction about what you can expect to learn in this textbook.

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Yellow is a colour that is used for effective advertising. List two other colours that are used throughout this textbook for effectiveness.

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Meaningful chapter headings outline key concepts. Select a chapter and provide a list of the first three headings in the chapter. A glossary provides a brief definition of key terms found in the text. What is the first and last word located in the glossary? Real products are mentioned in the textbook to help you connect with the subject. List two products and the subject they are connected to in the textbook. Knowledge of a variety of careers in marketing is made available to increase your interest. Locate the names of two careers that are discussed in the text. Extra help for you to master the contents are located throughout the textbook. What part of the textbook do you think will be most helpful for you? The table of contents provides structure for each chapter. Locate the table of contents and list three major divisions that are common in each chapter. Indexes are alphabetical lists of the main ideas and people discussed in the textbook. Locate two ideas and people, that you recognize, from the index. No textbook is without good design. What two things do you like about the design of the textbook and why? Graphs convey statistical information. Locate a graph and write the page number the graph is found on. What information is being conveyed?

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The cover of the book should convey a message. What do you think the message of this cover is?

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End of chapter summaries provide a review of major concepts covered in the chapter. List two headings found in a chapter review. X-rays take pictures. Why are pictures important in the textbook?

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Technology has not replaced your marketing textbook. The textbook will assist you in learning more about marketing. Enjoy the textbook and the course!! Make one additional comment.

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