X hits on this document

Powerpoint document

Chapter 1 Introduction to Global Marketing - page 10 / 21

46 views

0 shares

0 downloads

0 comments

10 / 21

1-10

McDonald’s Global Marketing

Marketing Mix Element     StandardizationLocalized

Product

Promotion

Place

Price

Big Mac

Brand name

Advertising slogan “I’m Loving It”

Free-standing

Big Mac is $3.10 in U.S. and Turkey

McAloo Tikka potato burger (India)

Slang ’Macca’s (Australia)

MakDo (Philippines)

McJoy magazine, “Hawaii Surfing Hula” promotion (Japan)

Home delivery (India)

Swiss rail system dining cars

$5.21 (Switzerland)

$1.31(China)

Document info
Document views46
Page views46
Page last viewedThu Dec 08 04:40:20 UTC 2016
Pages21
Paragraphs154
Words817

Comments