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Chapter 1 Introduction to Global Marketing - page 4 / 21

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Globalization

   Globalization is the inexorable integration of markets, nation-states and technologies to a degree never witnessed beforein a way that is enabling individuals, corporations and nation-states to reach around the world farther, faster, deeper and cheaper than every before, and in a way that is enabling the world to reach into individuals, corporations and nation-states father, faster, deeper and cheaper than ever before.

Thomas L. Friedman

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