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MBA _compulsory III &IV_ - 12 -

Dr. Babasaheb Ambedkar Marathwada University Aurangabad

   Revised Course Structure for Master in Business Administration

June 2009

MBA III Semester

    Elective

Marketing Management

Elective Code

Subject Title

Lectures

Distribution of Marks

Total Marks

Credits

Int

Ext

OP 305b

Consumer Behaviour 

60

40

60

100

04

OP 306b

Advertising Management 

60

40

60

100

04

OP 307b

Strategic Marketing

60

40

60

100

04

OP 308b

Industrial Marketing

60

40

60

100

04

OP 309b

Services Marketing & Brand Management

60

40

60

100

04

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