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MBA _compulsory III &IV_ - 4 -

Dr. Babasaheb Ambedkar Marathwada University Aurangabad

   Revised Course Structure for Master in Business Administration

June 2009

Course Code CP – 301: BUSINESS POLICY & STRATEGIC MANAGEMENT

Course Contents

Strategy and the Quest for Competitive Advantage: Military origins of

strategy – Evolution - Concept and Characteristics of strategic management – Defining strategy – Mintzerbg’s 5Ps of strategy – Corporate, Business and Functional Levels of strategy - Strategic Management Process. Strategic Intent & Strategy Formulation: Vision, mission and purpose – Business definition, objectives and goals – Stakeholders in business and their roles in strategic management - Corporate Social Responsibility, Ethical and Social Considerations in Strategy Development. Strategic analysis: Analyzing Company’s Resources and Competitive Position - Organizational Capability Profile – Strategic Advantage Profile – Core Competence - Distinctive competitiveness.

Analyzing Company’s External Environment: Environmental appraisal Scenario planning – Preparing an Environmental Threat and Opportunity Profile (ETOP) – Industry Analysis - Porter’s Five Forces Model of competition. Corporate Portfolio Analysis: Business Portfolio Analysis - Synergy and Dysergy - BCG Matrix – GE 9 Cell Model - Concept of Stretch, Leverage and fit. Generic Competitive Strategies: Low cost, Differentiation, Focus. Grand Strategies: Stability, Growth (Diversification Strategies, Vertical Integration Strategies, Mergers, Acquisition & Takeover Strategies, Strategic Alliances & Collaborative Partnerships), Retrenchment, Outsourcing Strategies, Tailoring strategy to fit specific industry – Life Cycle Analysis - Emerging, Growing, Mature & Declining Industries. Strategy implementation - Project implementation – Procedural implementation – Resource Allocation

Books Recommended:-

1.

A.A. Thompson A.J. Shrikland J.E. Gamble, Crafting and Executing Strategy – A test for competitive advantage, Tata Mc Graw Hill, 4th Edition 2005

2.

Ranjan Das, Crafting the strategy : concept and cases in strategic management, Tata Mc Graw Hill, 2004

3.

Kazmi Azher , Business Policy and Strategic Management , Tata Mc Graw Hill2nd Edition 2003,

4.

Subha Rao P, Business Policy and Strategic Management , Himalaya Publishing House       1st Edition reprint 2004

5.

Pitts, Rober A & Lei David, Strategic Management Thomson , 3rd Edition 2003

Course Code CP – 302:Decision Support System & Management Information    

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