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MBA _compulsory III &IV_ - 47 -

Dr. Babasaheb Ambedkar Marathwada University Aurangabad

   Revised Course Structure for Master in Business Administration

June 2009

MBA IV  Semester

    Elective

Marketing Management

Elective Code

Subject Title

Lectures

Distribution of Marks

Total Marks

Credits

Int

Ext

OP 404b

International Marketing

60

40

60

100

04

OP 405b

Marketing Research

60

40

60

100

04

OP 406b

Marketing Strategy And Rural Marketing

60

40

60

100

04

OP 407b

Distribution And Retail Management

60

40

60

100

04

OP 408b

Sales Management

60

40

60

100

04

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