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MBA _compulsory III &IV_ - 50 -

Dr. Babasaheb Ambedkar Marathwada University Aurangabad

   Revised Course Structure for Master in Business Administration

June 2009

Books Recommended:-

1. S.K. Gupta,  Marketing Research,  Excel Books2007

2.Ramanny Majumdar, Marketing Research : Text Application and Case Studies,  New Age International Publication,  1st Reprint 2005

3.D.D. Sharma,  Marketing Research,  S Chand & Co. 2nd Edition reprint 2008

4.Nair, Suja,  Marketing Research,  Himalaya Publishing House,  2007

5.Rajendra Nargaonkar ,  Marketing Research Text & Cases,  Tata Mc Graw Hill 2008

6.Luck & Rubin,  Marketing Research,  Prentice Hall 7th Edition 2008

Note :- At least 10 Case Studies should be taught in class on relevant         

          subject syllabus        

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