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MBA _compulsory III &IV_ - 72 -

Dr. Babasaheb Ambedkar Marathwada University Aurangabad

   Revised Course Structure for Master in Business Administration

June 2009

MBA Semester IV             Specialization: - I. T. / SYSTEMS

Elective OP407E: Multimedia Management

Course Contents

Introduction to Multimedia-stages in a multimedia project-multimedia, Hardware \. Multimedia software-Basic tools-making Instant Multimedia-Authoring tools. Multimedia. building blocks-Text-Sound-Images-Animation- Video.: Multimedia and Internet-Tools for the World Wide Web-Designing for World Wide Web; Assembling and delivering a Project-Planning and Costing-designing and producing-delivering; Multimedia Education-Training-Business Applications-Hotel Management-Banking Information System-Tourist Information System.

Books recommended:

By B. Prabhakaran, Multimedia Database Management Systems (2007), Kluwer Academic Publishers

By E. S. Al-shaer (Author), G. Pacifici  (Author), Ehab S. Al-shaer Management Of Multimedia On The Internet, Springer publisher 2008

Vaughan, tay: Multi-Media: Making it work, NY, Mc Graw-Hill 1997.

Note :- At least 10 Case Studies should be taught in class on relevant         

          subject syllabus        

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