X hits on this document

Powerpoint document

Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the ... - page 17 / 21

76 views

0 shares

0 downloads

0 comments

17 / 21

7-17

Successful Differentiation

Important – of value to consumers.

Distinctive – obvious and clear.

Superior – better value than the competitors.

Communicable – explainable.

Pre-emptive – defendable and unique.

Affordable – delivers value for cost.

Profitable – company can make money.

Document info
Document views76
Page views76
Page last viewedMon Jan 23 13:00:54 UTC 2017
Pages21
Paragraphs265
Words909

Comments