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Chapter Seven Segmentation, Targeting and Positioning: Building the Right Relationships with the ... - page 8 / 21

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7-8

Levels of Segmentation

Mass marketing.

No segments and single marketing mix.

Differentiated marketing.

Large segments with specific marketing mixes.

Niche marketing.

Small segments with specialized marketing mixes.

Micro-marketing.

Customized marketing to individuals.

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